
Each year from September 15 to October 15, Hispanic Heritage Month gives us space not only to celebrate—but to reflect. More than flags and food festivals, it’s a time to ask: How does culture survive? And what is the role of language in culture in keeping it alive?
With over 62 million Hispanic and Latino people in the U.S., the month recognizes a beautifully diverse community—linked not only by geography but by shared stories, traditions, and yes, languages (U.S. Census Bureau, 2024). To explore more about the cultural and historical significance of this observance, the Library of Congress provides Hispanic Heritage Month resources open to the public.
In 2025, rather than repeating the well-known history of the celebration, we’re focusing on what sustains it: language as a bridge. A bridge between generations. Between past and present. Between home and community.
Why Language Matters During Hispanic Heritage Month: The Role of Language in Culture and Identity
Language isn’t just how we speak—it’s how we belong. In Hispanic cultures, it’s tightly woven into family, history, and identity. When children grow up hearing stories in Spanish or celebrating traditions through words passed down generations, they’re inheriting far more than vocabulary. They’re inheriting a sense of who they are.
That’s why understanding the role of language in culture is vital. It’s not just about communication—it’s about continuity. According to the American Council on the Teaching of Foreign Languages, heritage speakers who retain their native language often develop a stronger sense of identity and family connection (ACTFL, 2023).
During Hispanic Heritage Month, conversations around identity and belonging often lead us back to one fundamental idea: the role of language in culture shapes how we see ourselves and how we pass down our values.
Still, many young people straddle two languages—English in public, Spanish or another heritage language at home. That space between worlds can be empowering or isolating, depending on how their language is perceived.
If cultural identity is a puzzle, language is both the first and final piece. Honoring a young person’s native language validates their full self. During Hispanic Heritage Month 2025, it’s essential we recognize that protecting a language means protecting a people’s place in the world.
Cultural Expression in Hispanic Heritage Month: Stories, Symbols, and Sound
Language carries more than meaning—it carries memory. Across Latin America and the U.S., it shapes music, food, humor, and celebration. It holds the rhythm of salsa lyrics, the warmth of family sayings, and the quiet strength of ancestral prayers.
In Hispanic communities, every word has weight. Some phrases can’t even be translated—only felt. Words like “sobremesa” or “añoranza” speak to emotional experiences unique to the culture. This is language as cultural expression—where speech becomes art, history, and heart all at once.
Whether through music, food, or storytelling, these cultural expressions help us understand the role of language in culture not just as communication—but as preservation.
When youth lose touch with their heritage language, they often feel a subtle loss of self. But when they stay connected to it, they gain access to their full story. Language identity and culture are inseparable. It’s through words that traditions are passed down, and through expression that belonging is affirmed.
As linguist Dr. Guadalupe Valdés explains, heritage language development goes beyond academic instruction—it supports emotional, social, and cultural identity formation (Valdés, 2001).
Put simply, language doesn’t just tell the story. It is the story.
Education, Celebration, and the History of Hispanic Heritage Month
Before it became a nationwide celebration, Hispanic Heritage Month began as a week-long observance. In 1968, President Lyndon B. Johnson recognized the growing contributions of Hispanic Americans by declaring Hispanic Heritage Week. Two decades later, in 1988, President Ronald Reagan extended the recognition to a full month, beginning on September 15—a date that marks the independence anniversaries of Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.
But beyond the dates and official declarations lies a deeper purpose. This observance was never just about celebration—it was about recognition. Recognition of voices long pushed to the margins. Recognition of the vital role Hispanic and Latino communities play in shaping the cultural, economic, and educational fabric of the United States.
Today, Hispanic and Latino American Heritage Month is marked by school programs, museum exhibits, intergenerational storytelling projects, and moments of reflection. It’s a time not just to celebrate culture during Hispanic Heritage Month, but to understand the historical forces and lived experiences that continue to define it (National Park Service, 2023).
When we teach this history in classrooms, discuss it at home, and honor it in our communities, we’re doing more than remembering—we’re reaffirming identity.
Bilingual Bridges in Action: Building a Future with Language and Culture
As we reflect on the role of language in preserving heritage, it’s clear that the work doesn’t end with celebration. Across the country, many Hispanic families and school communities face real challenges: limited access to bilingual instruction, shortages of ESL-certified educators, and curriculum gaps that leave heritage language speakers underserved.
This is where Bilingual Bridges makes a difference.
We offer high-impact, culturally responsive tutoring and instructional support for multilingual learners—particularly students who speak Spanish, Portuguese, or Indigenous languages at home. Our team of certified bilingual educators partners with schools to bridge not only language learning gaps, but also gaps in cultural connection and equity.
Whether a school needs ESL intervention, Spanish literacy instruction, or support building inclusive classrooms for heritage language speakers, we offer customized, mission-aligned solutions. For families, we provide one-on-one tutoring and small-group support that centers the learner’s identity while building academic confidence.
During Hispanic Heritage Month 2025, our work is more important than ever. We help schools plan culturally relevant celebrations, offer bilingual teaching tools, and empower students to see their language as a superpower—not a setback.
Because in today’s world, bilingualism isn’t a bonus—it’s a necessity. And every child deserves to thrive in both their languages, and both their cultures.
Conclusion: Honoring Language, Elevating Culture
Hispanic Heritage Month 2025 is more than a date on the calendar—it’s a declaration. A declaration that heritage matters. That language matters. That identity is something to be celebrated and protected.
As we reflect on Hispanic Heritage Month 2025, we must continue to uplift the role of language in culture as a foundation for inclusion and connection. To truly honor Hispanic culture, we must invest in the languages that carry it. Not only in classrooms, but in homes, communities, and policy. Not only in words, but in action.
At Bilingual Bridges, we believe every voice—no matter the language—deserves to be heard, honored, and understood. May this month inspire us all to listen more deeply, speak more consciously, and celebrate more fully.
– Written by Ibeth Muñoz, M.Ed.
Curriculum & Instruction Specialist, Bilingual Bridges
References
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American Council on the Teaching of Foreign Languages. (2023). Benefits of bilingualism and heritage language retention. Retrieved from https://www.actfl.org
U.S. Census Bureau. (2024). Hispanic Heritage Month 2024: Facts and Figures. Retrieved from https://www.census.gov/newsroom/facts-for-features/2024/hispanic-heritage-month.html
Valdés, G. (2001). Heritage language students: Profiles and possibilities. In J. K. Peyton, D. A. Ranard, & S. McGinnis (Eds.), Heritage languages in America: Preserving a national resource (pp. 37–77). Washington, DC: Center for Applied Linguistics.
National Park Service. (2023). Hispanic Heritage Month. U.S. Department of the Interior. Retrieved from https://www.nps.gov/subjects/npscelebrates/hispanic-heritage-month.htm